Sellers Guide
The smarter way to sell in demand homes – securely, with no estate agency fees.
Why Sell with Rare & Desirable?
If your property is in high demand, you shouldn’t have to settle for slow sales, high fees, or uncertain outcomes.
Rare & Desirable is built for sellers like you – those with standout homes that attract serious buyer interest. We combine expert local agents with a nationwide bidding platform to deliver stronger offers and secure completions. Here’s why sellers across the UK are choosing a smarter way to sell:
No Estate Agency Fees
You won’t pay to list your property. The Reservation Fee paid by the buyer covers the agent and platform costs.
Faster Sales
Sales typically complete in just 56 days — or to a timeline that suits you.
Committed Buyers
Buyers pay a non-refundable Reservation Fee and sign a Reservation Agreement, reducing fall-through rates to below 5%.
True Market Value
Our transparent bidding process maximises exposure and buyer competition, helping you achieve the best possible sale price.
How the Selling Process Works
Here’s how we help you move from listing to completion — quickly and confidently:
1. Valuation & Approval
Your estate agent will appraise your property and, if it meets our criteria, recommend it to Rare & Desirable for listing.
2. Set the Guide Price
The agent sets a realistic guide price based on market demand, not guesswork.
3. Prepare for Listing
Your agent will create your property advert, arrange photography, and gather the EPC. Once approved, your home is listed on Rare & Desirable and major portals.
4. Legal Pack
You’ll need a Legal Pack before your property can enter the Timed Sale. We can recommend a conveyancer who prepares it at no upfront cost.
📄 Legal Packs typically include: Title documents, local searches, property forms, special conditions of sale and the Reservation Agreement. View our legal pack guide for sellers.
5. Pre-Listing Exposure
Your property is previewed to active buyers, building interest and demand ahead of the sale.
6. Timed Sale Launch
Once the Legal Pack is ready, the Timed Sale begins. Buyers can bid in real-time, with complete transparency and fair bidding extensions to maximise offers.
7. Reservation & Sale Secured
When bidding ends the winning buyer signs the Reservation Agreement, pays a non-refundable Reservation Fee and commits to proceed within the agreed timeframe
8. Sales Progression & Completion
Our team works with both parties and solicitors to ensure smooth progress to exchange and completion.
How We Are Paid
You don’t pay to sell. Instead, the buyer pays a Reservation Fee which:
- Confirms their commitment
- Secures the property
- Covers the cost of the listing, marketing and agent services
The Reservation Fee is usually 4.5% of the final purchase price (min. £6,600 inc. VAT).
Selling FAQs
Buyers place real-time bids during a defined window. All bids are visible above the start price and time-extended for fairness.
Yes — it builds buyer confidence. You can use your own solicitor or we’ll recommend a trusted conveyancer.
You control the timescales, choose from 56 days, 100 days or a timescale that suits you. The clock starts when the buyer’s solicitor receives the draft contract.
Rarely. The Reservation Fee and Agreement create strong buyer commitment and reduce fall-throughs to less than 5%.
No. We work with any high- demand property – whether it’s £50,000 or £25 million. It’s about interest not price.
Your estate agent handles listing and viewings. We manage the bidding and buyer verification process.